Manager, Commercial Analytics
Shahin Mirshekari
I find the story inside complexity. Design taught me how people see. Marketing taught me why people act. Statistics taught me how to test what is true. Today, I bring all three together to transform complex information into decisions, products, and experiences people can understand.
Manager, Commercial Analytics
Career Timeline
Two chapters, one Red thread.
Scroll to move through the story before and after moving to the United States — one identity, built by integrating design, marketing, and analytics rather than trading one for another.
Oct 2010 – Jan 2018
A systems engineer's foundation
Azad University of Tehran North Branch, Tehran, Iran
Before design or marketing entered the picture, the foundation was industrial engineering — a formal, methodical way of thinking about complex systems that would later underpin every dashboard and KPI tree.
- Bachelor of Science in Industrial Engineering — System Analysis (Oct 2010 – Jan 2015)
- Master of Science in Industrial Engineering — System Optimization (Oct 2015 – Jan 2018)
Feb 2019 – Dec 2019
Digital Marketing Manager
Shadzi App, Tehran, Iran
The first hands-on marketing role — growing an app's audience from nothing, using research and content strategy instead of a media budget.
- Grew brand awareness from 0 to 6,000 followers through market research and targeted content strategy
- Added 2,000 new followers in two months, entirely organic with zero paid budget
Dec 2019 – Jun 2021
Post-Graduation Degree in Graphic Design
INVERSE School of Digital Art, Tehran, Iran
Formal training in visual design and communication — studied at the same time as running marketing and branding for Oro Gold Gallery, design and marketing quite literally side by side.
Dec 2019 – Jun 2021
Digital Marketing & Branding Manager
Oro Gold Gallery, Tehran, Iran
Where creative marketing work started leaning on structured measurement — data governance and dashboards replaced gut instinct for the first time.
- Directed integrated marketing campaigns and A/B testing, leading a team of 8 to a 500% increase in sales within 12 months
- Owned digital transformation, social media rollout, influencer partnerships, brand identity, and campaign analytics
- Introduced data governance with custom dashboards and a 500-point process manual, lifting team efficiency by 25%
Moving to the United States
A new country. A broader perspective. A journey that began in Pittsburgh, driven by ambition, shaped by opportunity, and inspired by the pursuit of bigger dreams and broader horizons...
Aug 2021 – Dec 2022
Master of Science in Marketing Science & Business Analytics (STEM)
Katz Graduate School of Business, University of Pittsburgh
Two disciplines, one degree — marketing and analytics studied side by side, formalizing years of self-taught instinct into a rigorous, STEM-designated curriculum.
Feb 2022 – Jan 2024
Communications Consultant & Digital Marketing Specialist (Part-time)
University of Pittsburgh, Swanson School of Engineering
Applied the coursework immediately — building the data and journey-mapping infrastructure the Career Development Center still runs on.
- Designed a database tracking alumni career outcomes so the Career Development Center could measure its own performance
- Designed an interactive customer journey map used by 1,000+ students, drawing 5,000 page views a week and lifting engagement 150%
May 2022 – Aug 2022
Digital Marketing Analyst Intern
PPG, Pittsburgh, PA
A concentrated season in paid-media measurement — Google Ads, A/B testing, and dashboards built for product managers, not marketers.
- Ran data-driven Google Ads strategies that lifted Quality Scores by 15% through bid modification
- Conducted A/B testing and modeled campaign effectiveness across sales touchpoints to inform regional strategy
- Built Google Looker Studio dashboards giving product managers unified KPI visibility
July 2023 – October 2026
Data & Insights Analyst — Asentech
Asentech LLC, Somerville, NJ
Pharmaceutical advanced analytics: leading the Advanced Analytics workstream and turning claims, CRM, and digital engagement data into executive dashboards and decisions.
- Lead the Advanced Analytics workstream, managing a team of analysts delivering tailored dashboards for pharmaceutical and healthcare leadership
- Collaborated with the technical team to design a GenAI-powered chat assistant on top of the customer database, improving data accessibility
- Built and maintain interactive dashboards in Power BI, Looker Studio, and Tableau for stakeholders across the business
- Analyze marketing, sales, EMR/EHR, and third-party claims data with statistical methods, contributing to strategic decisions with 90%+ accuracy
- Partnered with data engineers to automate end-to-end ETL pipelines in SQL and Python, cutting report-generation time by 70%
October 2026 – Present · Remote
Manager, Commercial Analytics
Commercial Operations
Leading commercial analytics that transforms complex sales, customer, and market data into focused strategies for improving performance, allocating resources, and uncovering growth opportunities.
I partner with commercial leadership and cross-functional teams to advance sales-force effectiveness, territory strategy, customer segmentation and targeting, performance measurement, and go-to-market decision-making.
From Insight to Commercial Impact.
My Intersection
Design, marketing, and analytics don't compete for my attention. They complete each other.
Each lens sees something the others miss. Together they form a fourth capability: turning a business question into a decision.
Decision
Intelligence
Design
How information is perceived.
- · Visual hierarchy
- · Interface thinking
- · Storytelling
- · Experience design
Marketing
Why people act.
- · Audience behavior
- · Customer journeys
- · Segmentation
- · Engagement
Analytics
What the evidence reveals.
- · SQL
- · Power BI
- · DAX
- · Data modeling
Watch one business question move through all three lenses:
Capabilities
A constellation, not a percentage bar.
No skill bars here — capabilities are shown as a connected system, because that's how they're actually used.
Select any skill to see how it connects across disciplines.
Selected Work
Case studies, impact metrics, and the artifacts behind them.
A deeper look at the Asentech engagement — anonymized case studies, the Digital Fingerprints wall, and how the findings get communicated.
How I Work
A living loop, not a list of adjectives.
These are observable behaviors, not generic strengths — the operating system behind every project I take on.
Step 1 of 6
Ask the real question
The stated request is often a proxy. Naming the real question first prevents a technically correct, practically useless answer.
I don't see design, marketing, and analytics as separate disciplines.
Design determines whether an idea can be understood.
Marketing determines whether it matters to the audience.
Analytics determines whether the evidence supports it.
My work begins where those disciplines meet.